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    Digital Marketing Manager Sample CVs

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    What makes a strong Digital Marketing Manager CV

    • Quantify channel performance: ROAS, CPA, CPL, email open/click rates, organic traffic growth, conversion uplift
    • List channels managed: SEO, SEM/PPC, paid social (Meta/TikTok/LinkedIn), email, display, affiliate
    • Highlight MarTech stack: HubSpot, Salesforce Marketing Cloud, Klaviyo, GA4, GTM, Semrush, Ahrefs
    • Include budget management: total digital spend managed ($), channel allocation, bid strategy
    • Showcase team leadership: direct reports, agency management, content team oversight

    Key skills employers look for

    Paid Media

    Google Ads, Meta Ads, LinkedIn, TikTok, programmatic, display, retargeting, bid management

    SEO & Content

    Technical SEO, on-page optimisation, content strategy, link building, Core Web Vitals, Semrush

    Email & Automation

    HubSpot, Klaviyo, Mailchimp, email strategy, automation flows, segmentation, A/B testing

    Analytics & Optimisation

    GA4, GTM, attribution modelling, conversion optimisation, reporting, dashboards

    How to tailor your CV

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