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    Digital Marketing Specialist Sample CVs

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    What makes a strong Digital Marketing Specialist CV

    • Quantify campaign results: ROAS, CTR, conversion rate, CPA improvements
    • Show channel expertise: paid search (PPC), paid social, email, display, affiliate
    • Demonstrate proficiency with ad platforms: Google Ads, Meta Ads, LinkedIn Ads
    • Highlight marketing automation tools: HubSpot, Marketo, Mailchimp
    • Include Google Analytics, GA4, and attribution modelling experience
    • Show A/B testing and data-driven optimisation experience

    Key skills employers look for

    Paid Media

    Google Ads, Meta Ads, LinkedIn, programmatic, PPC campaign management and optimisation

    Email & Automation

    Email campaigns, drip sequences, segmentation, HubSpot, Marketo, Mailchimp

    Analytics & Reporting

    Google Analytics 4, Data Studio, attribution modelling, A/B testing, KPI dashboards

    Content & Social Media

    Social media strategy, content calendars, copywriting, community management, influencer outreach

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